A frame does two things
The structure behind the wall, and the skill of framing what’s in front of it.
Why the name FRAME: the structure that holds a project up, and the skill of framing how it’s seen.
WHERE insight
meets opportunity.
The kitchen window
Every kitchen window starts as a line item in your proforma
To the pro forma, the kitchen window is a line item. To the person behind it, it’s every morning for the next ten years. Why a project needs both.