The kitchen window
Every kitchen window starts as a line item in your proforma
To the proforma, the kitchen window is a line item. To the person behind it, it’s every morning for the next ten years.
Both are true. Most projects get into trouble when one is allowed to outvote the other.
The street outside, the park at the end of the block, the light at seven in the morning. These things get into people, usually without anyone noticing until much later. Someone who buys or rents a home is trusting that the decisions made years earlier, about light, layout, and neighbourhood, were made with someone like them in mind.
Those decisions only matter if the project gets built. That depends on things that have nothing to do with windows: an approvals path that holds, a capital structure that survives a rate change, a phasing plan that works with servicing, and a team that can actually decide. The numbers decide whether the window gets built. The thinking decides whether it was worth building.
That’s the idea behind FRAME. I’ve spent 20+ years across development, design, and ownership, in the rooms where this gets decided, or lost. What I’ve seen is that projects rarely come apart where anyone expects. It’s usually in the part that doesn’t fit one consultant’s scope: the gap between what the pro forma assumes and what the market will pay, the layer between approvals and design, or the decision everyone is waiting for someone else to make.
That’s the work I do. Senior development leadership, brought in when it matters, without a full-time hire. Project-based, fractional, advisory, or embedded.
If you have a project that’s stalled, shifting, or quietly getting more complicated, start a conversation.
